Questionnaire indicators | Average | Standard deviation | Dispersion coefficient |
X1 prices of online product are more transparent | 4.03 | 1.775 | 0.192 |
X2 higher degree homogeneity of online product | 4.03 | 1.826 | 0.205 |
X3 conflict of online and offline business | 3.77 | 1.831 | 0.220 |
X4 conflict of online and offline channel | 3.25 | 1.003 | 0.309 |
X5 development of logistics system development lag | 3.32 | 1.946 | 0.285 |
X6 complex distribution process | 3.85 | 1.101 | 0.286 |
X7 high cost of distribution | 3.96 | 1.936 | 0.236 |
X8 the poor ability of network marketing integration | 3.66 | 1.810 | 0.221 |
X9 the high expenses of network marketing | 3.88 | 1.940 | 0.242 |
X10 customer service is not professional | 3.66 | 1.939 | 0.257 |
X11 the phenomenon of consumers compare prices are serious | 4.12 | 1.848 | 0.206 |
X12 lack of demand for e-business partners | 3.96 | 1.844 | 0.213 |
X13 fierce competition between online and offline peer | 4.05 | 1.787 | 0.194 |
X14 the original functions are facing change and recombination | 3.74 | 1.815 | 0.218 |
X15 the conflict of interest between electricity and other departments | 3.68 | 1.843 | 0.229 |
X16 the lack of internal and external trends’ analysis | 3.67 | 1.769 | 0.210 |
X17 the objectives of development of e-business is not clear | 3.65 | 1.837 | 0.229 |
X18 the lack of awareness of e-business executives | 3.28 | 1.031 | 0.314 |
X19 the lack of executives’ support and cooperation | 3.35 | 1.033 | 0.308 |
X20 the lack of outstanding e-business talents | 3.54 | 1.137 | 0.321 |
X21 e-business background system is not perfect | 3.88 | 1.972 | 0.251 |
X22 e-business background system docking with front shops and offline systems is difficult | 4.02 | 1.892 | 0.222 |
X23 website’s construction ignores the brand, quality and interactive | 3.66 | 1.051 | 0.287 |
X24 website haven’t been optimized continuously | 3.71 | 1.884 | 0.238 |
X25 data information has been stolen by hackers | 3.25 | 1.849 | 0.261 |
X26 the analysis and application of data hasn’t been seriously | 2.91 | 1.961 | 0.330 |